Ford Trucks Strengthens Its Presence In Africa With Senegal Market Entry

Ford Trucks Strengthens Its Presence in Africa with Strategic Entry into Senegal

As part of its global expansion roadmap, Ford Trucks continues to strengthen its footprint in Africa. By partnering with the Salvador Caetano Group—an international automotive group operating in 43 countries across three continents—Ford Trucks aims to bring its robust product portfolio and global service standards closer to customers in Senegal and the wider West African region.

Strategic Investment in the West African Logistics Ecosystem

Ford Trucks’ entry into Senegal represents a strategic investment in one of West Africa’s fastest-growing logistics and transportation hubs. Through its new operations, the Salvador Caetano Group will provide end-to-end services, including vehicle sales, aftersales support, and spare parts operations, offering fleet operators in the region a reliable and accessible long-term partner.

This collaboration is expected not only to enhance logistics and transportation capabilities in the region, but also to significantly increase Ford Trucks’ brand awareness across Africa—fully aligned with the company’s global growth objectives.

Commenting on the strategic importance of the launch, Burak Hoşgören, International Markets Leader at Ford Trucks, said:

“Our entry into the Senegalese market is a critical step in our sustainable growth journey across Africa. It is particularly significant as it marks our first presence in a high-potential market. With this move, we are not only delivering high-quality, efficient, and durable heavy-duty trucks, but also providing reliable aftersales and spare parts services that businesses can depend on—bringing our vision of ‘Sharing the Load’ to life. Africa represents a market with tremendous potential, and our investment in Senegal demonstrates the importance we attach to the region and its transportation sector. We are proud to contribute to the local economy and strengthen our customers’ operational capabilities with our strong solutions.”

Global Standards with Strong Local Impact

Ford Trucks has ensured that its organizational structure and service quality in Senegal fully comply with the brand’s global operational standards. Ahead of the official launch, all key preparations—including organizational setup, sales and service infrastructure, training programs, and operational readiness—were completed in full.

The official opening, scheduled for 13 December 2025, will significantly improve access to aftersales services and spare parts, creating tangible value for both the local economy and the transportation industry.

Ford Trucks’ presence in Senegal is built on the proven quality, durability, and efficiency of Ford commercial vehicles and is supported by an international product strategy focused on delivering the best Total Cost of Ownership (TCO). With more than 60 years of design and manufacturing expertise, Ford Trucks combines deep engineering know-how with market-specific product development capabilities. The company designs and develops key vehicle components in-house—including its next-generation engines—ensuring performance, reliability, and long-term customer value.

About Ford Trucks
Ford Trucks is a global heavy commercial vehicle brand with over 60 years of experience in designing and manufacturing trucks. Operating across multiple continents, Ford Trucks offers a comprehensive range of heavy-duty vehicles and services, combining advanced engineering, durability, efficiency, and customer-focused solutions to support the transportation industry worldwide.